20th February 2009

Dignity For Owners And Pets

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Leading veterinary charity PDSA has announced the launch of an innovative scheme to help supporters beat the credit crunch and raise funds for sick and injured pets.

As the average cost of a funeral continues to rise, PDSA has joined forces with one of Britain’s largest providers of funeral services to offer a range of pre-paid funeral plans.

The joint initiative with Dignity Funeral Plans will cover policyholders’ funeral expenses with a donation being made to PDSA for every plan purchased, helping the charity to achieve its goal of funding treatment for pets in need of vets.

John Cole, PDSA Head of Direct Marketing, said, “We believe that this scheme will appeal to the many people across Britain who support the very vital work we do as a charity as well as providing them with peace of mind.

“It’s never easy to talk about planning a funeral, whether it’s your own or that of a loved one. However, dealing with arrangements in advance, including the cost, is a practical and sensible thing to do and can also bring comfort at a most sensitive time.”

Recent figures showed that the cost of funerals in the UK rose by more than 6.6 per cent last year to an average of around £2,549. Further research has also shown that a growing number of Britons were taking out pre-paid funeral plans.

More than 375,000 people have taken out cover with Dignity Funeral Plans since the company was founded in 1985. The firm works with a network of funeral directors across the UK who organise 70,000 services each year.

Anyone interested in taking out the PDSA/Dignity funeral plan is asked to call 0800 678 3301 or go to http://www.pdsa.org.uk/funeral.html

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